Greater Partnership Drives Enterprise-Wide Customer Centricity
Discussion about the dynamic between CMO and CIO have often centered around the technologies being implemented in this age of digital engagement. However, as organizations realize the importance of delivering on a more customer-centric overall business strategy, big data has emerged as the real glue that has permanently cemented the relationship between the two offices.
The CMO Council and SAS set out to better understand the key challenges, opportunities and requirement that both CMOs and CIOs werde facing in their journey to develop a more customer-centric enterprise. Read more!